The 42nd annual Thailand Tourism 2024, curated by the Tourism Authority of Thailand (TAT), promises to enchant with diverse activities across nine captivating zones.

From March 28 to April 1, the Queen Sirikit National Convention Center will transform into a hub of excitement and celebration, drawing travel enthusiasts and fans of all things Thai into the vibrant world of tourism promotion, a culture showcase, and a crafts and food extravaganza.

Governor Thapanee Kiatphaibool says this five-day spectacle aims to propel Thailand’s tourism even further forward, drawing professionals from the industry, including tour operators, hotels, and local tourism organizations.

Expert speakers are poised to delve into pivotal topics such as travel trends, technology, marketing, sales strategy, and sustainable tourism.

Thailand Tourism 2024 will unfurl through nine thematic villages, each spotlighting the premier travel destinations and activities in the country.

In the Central Region Village, the “Temple Fair” theme beckons attendees to immerse themselves in the natural beauty, cultural richness, and historical significance of central Thailand.

The focal point of the showcase is “Songkran & Mon Rak Lok Thung,” accentuating the cherished water festival tradition and embodying the central region’s spirit.

Journey to the Northern Region Village, where Chiang Mai, Chiang Rai, Nan, Lamphun, Lampang, and the Lanna team will sequentially showcase their unique charms.

Immerse yourself in the Lanna traditional New Year (Pee Mai Mueang in the northern dialect) with its harmonious blend of rituals, performances, parades, and community engagement.

Step into the Northeastern Eastern Village Zone with “Isan Festi”, a vibrant celebration bringing the narratives of the Isan region to life.

Explore seamlessly integrated cultural traditions, products, and technology enhancing the tourist experience. Isan Festi commemorates the rich heritage of the Northeast, providing a deeper understanding of the region’s cultural tapestry.

The Southern Village Zone celebrates the distinct charm of the Southern region, highlighting its rich culture and the pivotal role of nature and the environment.

This zone beautifully integrates multicultural identity with modern technology, all under the banner of sustainable tourism.

Beyond regional showcases and exhibitions, visitors to Thailand Tourism 2024 will discover various travel campaigns by TAT designed to inspire wanderlust.

In the Centre Stage Zone, visitors can immerse themselves in daily special performances, including cultural shows and discussions on travel trends, technology, marketing, sales strategy, and sustainable tourism.

This dynamic space, where entertainment meets tourism campaign, promises a diverse and enriching experience every day of the event.

The 42nd annual Thailand Tourism 2024 transcends the conventional promises of destinations and things to see.

At the Net Zero Zone, the TAT shares Sustainable Tourism Goals (STGs) and details the Shape Supply project for TAT’s sustainability.

This encompasses STGs, STGs STAR project, CF-Hotels, Thai Tourism Industry Awards, and Low Carbon Tourism routes. All of this is presented simply and engagingly through the Low Carbon Exhibition format.

Thailand Tourism 2024 isn’t merely about places to visit; it’s an immersive experience that goes beyond destinations. From showcasing different regions to inspiring travel campaigns, the event offers more than meets the eye.

Moreover, at the Net Zero Zone, there’s a resolute focus on sustainability, sharing goals and projects for a greener tourism industry.

From regional showcases to inspiring travel campaigns, Thailand Tourism 2024 promises to leave a lasting impact on visitors, inspiring them to explore Thailand’s rich heritage and natural beauty responsibly.

With the focus on sustainability at the Net Zero Zone, the event sets a meaningful precedent for the future of tourism in Thailand and beyond.

By Thai PBS World Feature Desk